Kathrine Frich
The Canadian auto market in 2024 made one thing clear: pickups and SUVs reign supreme. But that’s not the whole story.
The Canadian auto market in 2024 made one thing clear: pickups and SUVs reign supreme. But that’s not the whole story.
Compact sedans and electric vehicles also found firm footing among buyers.
For international observers, Canada’s top sellers offer an insightful glimpse into a diverse and climate-conscious car culture.
Kia Seltos – Compact Versatility With AWD Appeal
Kia’s compact SUV held its strong position for a third consecutive year.
The 2024 Seltos featured a freshened front-end design, interior tech upgrades, and improved safety systems.
Its all-wheel-drive option and reliability make it ideal for Canada’s weather extremes.
Jeep Wrangler – Iconic, Rugged, and Newly Refined
The legendary off-roader received a light redesign in 2024 with a new grille, larger infotainment screen, and enhanced safety features.
Sales jumped by 9%, thanks to the Wrangler’s blend of old-school charm and modern updates.
Hyundai Elantra – A Sedan That Holds Its Ground
Despite the SUV boom, the Hyundai Elantra proved that compact sedans still have a place.
A redesigned grille and new lighting signature kept the 2024 Elantra fresh, while its roomy cabin and solid value proposition helped drive a strong sales year.
Tesla Model Y – Canada’s Best-Selling EV
Tesla’s Model Y remained the nation’s top electric vehicle.
A practical mid-size crossover with rapid acceleration, long range, and ongoing software enhancements, the 2024 edition continued to win over both urban and suburban Canadian drivers.
Mazda CX-5 – Premium Feel in a Compact Package
The CX-5 saw subtle refinements in 2024, including an optional larger infotainment screen and new driver-assistance tech.
Its popularity rose nearly 8%, a testament to Mazda’s continued focus on driving dynamics and upscale interiors.
Toyota Corolla – A Global Legend Faces Local Challenges
One of the world’s most iconic nameplates took a hit in Canada, with sales falling by 8%. Still, updates like new paint options and standard safety features kept it competitive.
The Corolla lost its top passenger-car spot to the Honda Civic but remained a staple.
Subaru Crosstrek – All-New and Record-Breaking
The 2024 Crosstrek marked the debut of a new generation.
With a quieter cabin, improved comfort, and refreshed design, Subaru’s subcompact crossover achieved record sales in Canada, proof of its rising appeal.
Hyundai Tucson – Tech-Savvy and Versatile
With its bold styling and mix of gas and hybrid powertrains, the 2024 Tucson clicked with buyers.
Sales surged by over 14%, as Canadians embraced its spacious interior, user-friendly infotainment, and practical size.
Hyundai Kona – A Total Redesign Spurs 33% Growth
The Kona entered a new generation in 2024, boasting a larger cabin, sleeker exterior, and improved tech.
Available in gas and electric versions, it appealed to a wide demographic, driving a massive sales leap of 33.8%.
Ford Escape – A Comeback Year
Following a major facelift, the Ford Escape climbed back into Canadian hearts with a 59% spike in sales.
The updated 2024 model featured a revised front end and a more efficient hybrid option, making it a hit among families seeking versatility and value.
Honda Civic – Canada’s Favorite Passenger Car Again
After briefly losing ground, the Civic returned as the best-selling passenger car in Canada.
A 14% sales increase was boosted by the full-year availability of the sporty Type R model. The Civic remains a compact benchmark for efficiency and reliability.
Nissan Rogue – Surging With Smarter Tech
Nissan’s mid-size SUV surged nearly 23% in 2024, thanks to upgrades like expanded ProPILOT Assist availability and a new, more efficient turbocharged engine.
The Rogue continues to be Nissan’s top performer in the Canadian market.
Chevrolet Silverado – Big, Bold, and Holding Strong
Although Silverado sales dipped slightly (down 2%), the full-size pickup stayed firmly in the top tier.
The 2024 model stuck with its proven V8 options and comfortable cabin, appealing to those who need power and presence.
Honda CR-V – Practicality Reigns Supreme
The CR-V remains Canada’s favorite Honda crossover.
The latest generation, which debuted in 2022, continued to shine in 2024 with more cabin space, hybrid availability, and a refined ride. It’s a go-to option for families nationwide.
Ram 1500 & Heavy Duty – Still on Top Despite Sales Dip
Ram’s pickup lineup, including the 1500 and heavy-duty 2500/3500, remained Canada’s top-selling vehicle line despite a 24% sales drop.
Facing stiffer competition and drivetrain transitions, Ram trucks still held the crown for capability and comfort.