Camilla Jessen
As the electric car revolution continues, Ferrari is hitting the brakes.
Ferrari has postponed the launch of its second electric supercar until at least 2028, signaling growing skepticism about the demand for electric vehicles in the luxury performance market.
The delay is part of a broader trend among elite automakers struggling to balance innovation with customer preference.
According to Reuters, this is the second time Ferrari has pushed back the project.
While the company hasn’t commented publicly, sources close to its Maranello headquarters point to a simple reason: there just isn’t enough interest in electric supercars right now.
Not Just Ferrari
Ferrari isn’t alone.
Maserati recently scrapped its electric MC20 entirely, and Lamborghini has altered its EV roadmap.
Porsche, too, has revised its EV sales projections, moving away from the ambitious goal that electric cars would soon dominate its lineup.
The tepid enthusiasm from affluent customers has forced these brands to rethink how fast – and how far – they want to push into fully electric territory.
First EV Still on Track
Despite the delay of its second electric vehicle, Ferrari still plans to launch its first all-electric model in 2026.
Insiders describe this inaugural EV as a departure from the brand’s norm—more experimental and less in line with Ferrari’s traditional DNA.
The second model, now postponed, was intended to be more familiar: a high-performance supercar with electric power but designed to feel closer to Ferrari’s legacy.
Tradition vs. Transition
Ferrari has built its legacy on roaring V8s and V12s, and since 2019, it has explored hybrid technology, blending electric motors with gasoline engines.
But moving fully electric is proving to be a slower process than initially projected.
Many Ferrari buyers still value the sound and sensation of combustion engines—something electric cars, no matter how powerful, struggle to replicate.
Eyes on October
Ferrari is expected to share more details about its electrification strategy during a major investor presentation on October 9.
Until then, the company—and the wider industry—is watching the market closely, weighing the pressures of environmental regulation against the clear hesitancy of their high-end clientele.
As Lamborghini’s technical director Rouven Mohr noted recently, the combustion engine may still have a future.
“We still believe that we have many ideas that can lead the combustion engine into the future,” he said.