The luxury brand has certainly not had success with their EV, and now they’re shifting gears.
Maserati Forced to Scrap Their Electric Supercar
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Maserati is shutting down production of their electric supercar, the MC20 Folgore. There simply weren’t enough buyers.
A Car Without Customers
Maserati
The MC20 Folgore was introduced as Maserati’s big bet on the future, but now production has been canceled before it even began.
What Went Wrong?
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Despite impressive specs—1,021 horsepower from three electric motors and a 0-60 mph acceleration in just 2.6 seconds—customers weren’t interested.
Maserati’s Explanation
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Market research shows that supercar buyers prefer powerful internal combustion engines.
They are not ready to switch to electric vehicles in the foreseeable future.
Even David Beckham Couldn’t Save It
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Maserati enlisted celebrities like David Beckham to promote the MC20 Folgore, but it didn’t make a difference.
No Production – The Plug Is Pulled
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The first models were supposed to roll out this year, but now the project has been scrapped, according to Autocar.
Maserati Shifts Strategy
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Instead of focusing on EVs, Maserati will now develop an updated version of the MC20 with a twin-turbo V6 engine.
Maserati Faces Financial Troubles
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Maserati has had a tough year with declining sales and major financial challenges.
Sales Slashed in Half
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Last year, Maserati saw a significant drop in sales, putting the company under pressure.
Stellantis Cuts Investments
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Maserati’s parent company, Stellantis, recently canceled $1.7 billion in investments.
What’s Next for Maserati?
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The brand is now focusing on traditional engines, as demand from their target audience is significantly higher for these. Whether that will be enough to turn things around remains to be seen.
