You might have already guessed it: Pop icon is the latest to join the billionaire’s club

Written by Jeppe W

Oct.27 - 2023 9:40 AM CET


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You might already have guessed it

Taylor Swift has truly hit a monumental milestone this year as she has officially joined the elite ranks of billionaires!

With an astounding net worth of $1.1 billion, Swift has proven that she is not just America’s favorite pop star, but also a powerhouse in the entertainment industry.

According to Bloomberg, which operates the Bloomberg Billionaires Index, Swift has accumulated her wealth primarily through her music and performance.

This makes her one of the very few entertainers to have reached billionaire status in this manner. The record-breaking Eras tour played a crucial role in this achievement, as it not only boosted Swift’s earnings but also had a significant positive impact on the US economy this summer.

Chris Leyden, director of growth marketing at SeatGeek, spoke to CNN, stating that “Taylor Swift’s ‘Eras’ tour is rewriting the playbook of entertainment economics.”

He went on to describe Swift as “an economic phenomenon,” emphasizing her incredible influence in the industry.

Swift’s dominance extends beyond the massive arenas; she has also taken over local movie theaters. Her concert film, “Taylor Swift: The Eras Tour,” grossed approximately $96 million in its opening weekend in the US and Canada. This feat secured its position as the highest-grossing concert film domestically for an opening weekend, as reported by AMC.

Research firm QuestionPro provided exclusive data to CNN, projecting that the Eras tour could potentially gross up to $2.2 billion in North American ticket sales alone.

This staggering amount includes primary ticket sales from Swift’s recent shows in Los Angeles and anticipates a second North American leg set to take place next year. If these projections hold true, it will make the Eras tour the highest-grossing tour in history.

The economic benefits of the Eras tour are evident, with the final six nights in Los Angeles estimated to have brought $320 million to the city, according to the California Center for Jobs and the Economy.

Furthermore, Swift’s presence has even impacted NFL ticket sales, with prices increasing by more than 40% for a game rumored to be attended by the pop star.

With this achievement, Swift now stands alongside other billionaire musicians such as Rihanna, Jay Z, and Beyoncé. Rihanna became a billionaire in 2021, with her wealth stemming not just from her music but also her successful ventures in makeup and lingerie.