Major Restaurant Chains Sweeten the Deal for Snack Lovers

Written by Camilla Jessen

Mar.12 - 2024 12:05 PM CET

In a move to attract more snack-time customers, major restaurant brands are expanding their dessert and snack offerings.

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Potbelly Sandwich Shop has recently unveiled a six-pack cookie box, catering to cookie enthusiasts.

David Daniels, Potbelly's Chief Marketing Officer, said, “Our fans have an insatiable love for our cookies and now we’re making it easier for them to enjoy together with others, share as a gift, or save for later.”

Not to be outdone, Subway entered the snack fray late last year with its Cookie Bundles, available in six- and 12-pack options. At the same time, they introduced a limited-edition footlong cookie now available across the country.

The trend continues with KFC launching the Colonel's Homestyle Brownie, and Taco Bell experimenting with desserts like Churro Chillers shakes, Baja Blast pie, and a special ice cream chocolate taco in collaboration with Salt & Straw.

Wendy's collaboration with Cinnabon has brought forth a Cinnabon Pull-Apart breakfast treat, marking yet another notable partnership in the industry.

Further enhancing their dessert lineup, Chicken Salad Chick now offers desserts from Piece of Cake, and Peter Piper Pizza has added Buddy V’s Cake Slice and Dippin’ Dots to its menu.

Shake Shack is conducting dessert trials at select locations to potentially boost afternoon traffic. In a similar vein, Burger King in Canada has introduced "Blasts," a dessert option reminiscent of the popular McFlurry.

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