New Parenting Trend: Ensuring Peaceful Nights and Productive Days

Written by Camilla Jessen

Apr.30 - 2024 10:28 AM CET

The rising trend of hiring night nannies is catching on among new parents.

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The rising trend of hiring night nannies is catching on among new parents in major financial cities like New York, Hong Kong, and London. These parents find that having professional help at night allows them to get a good night's sleep and be ready for the busy day ahead.

The Role of Night Nannies

Lisa Clegg, a professional night nanny, arrives at the Mullboccus family's home in London at 8:30 PM every other night. Her presence ensures that Resh and Lisa Mullboccus can enjoy a full night's uninterrupted sleep, knowing their children, three-year-old Sienna and four-week-old Teddy, are in good hands.

Danish TV2 reports that this arrangement not only allows the parents to rest but also helps them perform better at their jobs during the day.

"We're all quiet tonight because our night nanny is coming," the Mullboccus family remarks on the peace of mind that comes with having a professional oversee their children’s nighttime needs.

Lisa Clegg is hired to stay until 6 AM, managing everything from overnight feedings to soothing, allowing the parents to wake up refreshed and ready for the next day's challenges.

"We trust our children to daycare during the day when we are awake and alert. Why not also seek help at night?" asks Resh Mullboccus.

Benefits of Hiring Night Nannies

The demand for night nannies has grown, especially in cities where there is constant pressure on high-performing workers, even as new parents.

"The advantage of having me for the first few weeks of a baby's life is that parents quickly learn the necessary routines and methods, avoiding the typical challenges new parents face in the first four to eight weeks," explains Lisa Clegg, who alternates nights between the Mullboccus family and another.

She notes an increased acceptance of hiring childcare help, stating, "My clientele is much wider now than when I started 18 years ago. It's not just the rich and famous anymore; many parents prioritize investing in their children getting a good start in life and ensuring family life is more harmonious."

Growing Demand

Anastasia Baker, CEO and founder of Night Nannies since 1999, confirms the significant rise in demand: "Our numbers speak for themselves; we've grown from six to around 500 night nannies across the country since we started."

The cost of about $440 per night is considered a worthwhile investment by parents like Resh Mullboccus, who works in finance.

"I'm more efficient at work, and I'm a better partner for Lisa," he says. He describes his routine of rising at 5 AM, commuting for an hour to central London, and returning home 12 hours later.

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