Aldi UK has initiated a trial to test new, environmentally friendly packaging for its beef mince. The trial is taking place in several locations including Northamptonshire, Leicestershire, and the West Midlands.
The supermarket chain is offering two types of packaging: vacuum-packed and flow-wrap packed, both aimed at reducing plastic usage.
The new packaging options are designed to cut back on plastic by up to 73% and extend the shelf life of the mince.
Moreover, the packaging eliminates paper lining and does not use carbon dioxide in its production process, making it more eco-friendly.
Earlier this year, Sainsbury's led the way by vacuum-packing all its beef mince, reducing plastic usage by a minimum of 55%.
Lidl followed suit, introducing similar packaging in June. Aldi's move aligns with the broader industry trend towards sustainability.
Aldi plans to gauge customer reactions to both packaging types before making a decision on a wider rollout. Luke Emery, Plastics and Packaging Director at Aldi, emphasized the trial's potential for significant environmental benefits without compromising on quality.