Aksel Kryhlmand
His influence beyond football, by launching a film studio and investing in various industries, thereby impacting local economies and job markets
In 2025, Forbes’ list of the world’s highest-paid athletes showcases not only staggering earnings but also highlights how these global sports figures are influencing local communities through business ventures, endorsements, and philanthropic efforts.
The Power of Glocalization in Sports
The concept of “glocalization”, adapting global strategies to fit local contexts, is evident in how athletes manage their brands and investments.
For instance, Cristiano Ronaldo, topping the list with $275 million in earnings, has expanded his influence beyond football by launching a film studio and investing in various industries, thereby impacting local economies and job markets.
Similarly, Stephen Curry, earning $156 million, has ventured into health and wellness sectors, co-founding a sports drink brand and investing in community-focused initiatives, demonstrating how athletes can drive local economic growth
Athletes as Entrepreneurs and Community Leaders
Athletes are increasingly taking on entrepreneurial roles that benefit local communities. Tyson Fury, with $146 million in earnings, has engaged in promotional activities that boost local tourism and economy.
Lionel Messi, earning $135 million, has invested in various ventures that create employment opportunities and support local businesses.
These endeavors reflect a broader trend where athletes leverage their fame and resources to foster community development and address local needs
The Economic Ripple Effect
The financial activities of these athletes have a ripple effect on local economies. Their investments in businesses, real estate, and startups not only generate employment but also stimulate economic growth in various regions.
For example, Shohei Ohtani’s $700 million contract with the Los Angeles Dodgers has significant implications for the local economy, from increased merchandise sales to job creation in related sectors.
Bridging Global Success with Local Responsibility
The integration of global success with local responsibility is a defining characteristic of today’s top athletes. Their conscious efforts to invest in and uplift communities exemplify a model where fame and fortune are leveraged for broader societal benefits.
As these athletes continue to excel on the global stage, their commitment to local impact serves as an inspiration, demonstrating that true success encompasses both personal achievements and contributions to the well-being of communities worldwide.