IKEA, the renowned Swedish furniture retailer, has taken a unique approach this Black Friday. Instead of the expected price drops, IKEA in Denmark has decided to increase the prices of selected products on November 24th. This move aims to spark a debate about the correlation between price and quality.
According to Dagens.dk, one of the highlighted products is the PERSBOL armchair, which will see its price increased tenfold on Black Friday. This decision is part of IKEA's strategy to challenge the perception that high-quality, durable, and timeless design must always be expensive.
Christian Mouroux Pedersen, Country Communication Manager at IKEA, emphasizes that high-quality products don't necessarily have to come with a high price tag. He points out that similar designer products, made of almost the same materials as IKEA's, can cost up to ten times more.
This price increase will affect a total of four products, including the PERSBOL and EKENÄSET armchairs, the LÖVMÅNAD lamp, and the KONSTFULL vase.
These products are chosen for their timeless design, making them suitable for a wide range of homes and ideal for passing down through generations.
IKEA's philosophy is deeply rooted in offering affordable prices for well-designed products that enhance home life. Pedersen explains that mass production, contrary to popular belief, can be advantageous when done with quality and resource conservation in mind.
Currently, 56% of IKEA's products are made from renewable materials, and 17% from recycled materials. By 2030, the goal is for all products to be made from renewable or recycled materials.
Another aspect of IKEA's design philosophy is the focus on repairability, reusability, and recyclability of their products.
The company aims to meet these design principles for all products by 2030. Pedersen highlights IKEA's significant role and responsibility in promoting sustainable consumption due to its size and global presence.
The prices of these four products will return to normal on November 25th, the day after Black Friday. This initiative by IKEA not only challenges the conventional Black Friday sales model but also raises important questions about the true value of quality and sustainability in consumer products.