McDonald's listens to their customers: Bigger burgers are on the way

Written by Henrik Rothen

Dec.07 - 2023 10:22 PM CET

Bigger burgers are on the way.

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McDonald's is gearing up to introduce larger burgers as part of its growth strategy, a move aimed at responding to customer demands for more substantial options.

This initiative was highlighted by McDonald's CEO, Chris Kempczinski, in an interview with CNN.

He emphasized the company's commitment to evolving its menu in response to customer feedback, stating:

"We've listened to our customers. And we understand their desire for larger, high-quality burgers that fill you up."

The plan involves testing different burger sizes in select markets before a broader rollout. This approach mirrors the strategy used in perfecting their McCrispy chicken sandwich. Jo Sempels, overseeing markets where McDonald's has licensed its brand, shared this during an investor event, highlighting the company's focus on customer satisfaction and quality.

In addition to the bigger burgers, McDonald's is also planning a significant expansion of its global presence.

The company aims to increase its locations to 50,000 by 2027, marking the fastest growth period in its history. This expansion reflects McDonald's strategy to adapt to changing demographics and customer needs, ensuring closer proximity to its customers for enhanced service and delivery efficiency.

Furthermore, McDonald's is focusing on growing its loyalty program, aiming to boost its active users from 150 million to 250 million by 2027. This expansion is part of a broader strategy to leverage customer data and preferences, enhancing personalization and customer engagement.

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