August M
Meghan Markle has unveiled a fresh online look after updating both her Instagram profile and her As Ever lifestyle brand website in what appears to be a wider digital relaunch.
The changes mark the first time the Duchess of Sussex has altered her Instagram profile picture since returning to the platform earlier this year, reports The Express.
New online image
The previous black-and-white portrait of Meghan wearing a white dress has been replaced with a more relaxed photograph showing her seated in an armchair in jeans and a fitted white T-shirt.
The updated branding also extends to the As Ever website, which now features polished promotional footage of the duchess interacting with products from her lifestyle collection.
In clips shared online, Meghan is seen tasting raspberries, arranging flowers, opening jars of fruit spread and sitting casually on a kitchen counter.
An Instagram caption promoting the relaunch read: “Welcome to the World of As ever.”
The message continued: “What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your everyday.”
Fashion clues
Additional footage on the website shows Meghan drizzling honey and walking through an orchard as part of the updated campaign.
The rebrand follows speculation that As Ever could expand into clothing after visitors noticed sizing guides briefly appearing on the website.
According to screenshots shared by online users, adult clothing measurements ranged from XS to 5XL, while separate charts included sizing for children and toddlers.
The sizing pages have since been removed from the site, fuelling further discussion among royal watchers and fans of the brand.
Style influence
Meghan has previously spoken publicly about fashion and the role clothing plays in personal identity and public image.
In comments reported by Australian Women’s Weekly, the duchess said: “Fashion is one of the most powerful industries.”
She added: “It influences how we feel and what we project. And even if you don’t say a word, you can convey something in what you wear.”
Meghan also criticised instances where designers were incorrectly credited for outfits she had worn, saying: “that never seemed fair.”
Sources: The Express, Australian Women’s Weekly, As Ever Instagram
