Mark Zuckerberg: Meta's Leading Influencer

Written by Camilla Jessen

Mar.12 - 2024 2:22 PM CET

Mark Zuckerberg has adopted a hands-on approach to marketing Meta.

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Mark Zuckerberg has adopted a hands-on approach to marketing Meta, positioning himself as the company's foremost influencer. With a newfound zest for posting on social media, the Facebook billionaire is actively showcasing Meta's innovative products firsthand.

In one of his recent Instagram posts, Zuckerberg featured Meta's new Ray-Ban AI glasses, still under development. He used the post to show off some of the capabilities that might come in handy while on vacations, such as recognizing historical landmarks and providing information about the natural environment.

This direct involvement in influencer marketing appears to be resonating well with the audience. Some followers expressed their excitement about the technology, with one stating, "Excited to try this out when traveling as a translation tool for signs and text," and another commenting, "That's cool! I want this Zuck."

Zuckerberg's promotion of Meta's products isn't new.

Last month, he shared an image of himself sporting the Ray-Ban glasses at a McDonald's in Japan. Additionally, a video post from last year demonstrated him using the glasses for personal tasks, like braiding his daughter's hair.

Zuckerberg has also been advocating for Meta's Quest 3 headset. He shared a video review comparing the two, unsurprisingly favoring the Quest 3 and critiquing Apple's offering on other platforms and in private discussions.

In a recent Threads post, Zuckerberg expressed concerns that if Meta's Quest does not surpass Apple's Vision Pro in five years, "we'll have regressed significantly."

Throughout his travels in Asia, Zuckerberg has been sharing glimpses of his personal and professional life, including skiing trips, crafting swords in Japan, and attending high-profile events. Despite the leisurely activities, he has also been engaging with Facebook developers in Tokyo.

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