ALDI Revolutionizes Toilet Paper with Double-Length Rolls

Written by Henrik Rothen

Feb.09 - 2024 9:23 PM CET

ALDI Revolutionizes Toilet Paper with Double-Length Rolls.

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Aldi UK is taking a significant step towards sustainability with a new initiative in its toilet paper products, aiming to make a positive impact on the environment. The budget-friendly supermarket is currently testing out an innovative approach by introducing double-length toilet rolls in a bid to cut down on plastic waste.

This move will effectively double the amount of paper on selected toilet roll products, thereby reducing the need for plastic packaging.

The trial is underway in various regions, including the West Midlands, East Midlands, and Yorkshire. Customers in these areas can now purchase the enhanced toilet rolls in packs of four, six, eight, and twelve. Depending on the success of this trial, Aldi plans to extend this eco-friendly option to more locations across the United Kingdom.

Luke Emery, the Plastics and Packaging Director at Aldi, emphasized the company's commitment to environmental stewardship, stating,

"At Aldi, reducing our environmental impact is a top priority. By exploring innovative solutions like the double toilet roll, we aim to significantly lower plastic waste and carbon emissions. This initiative is part of a broader strategy to implement eco-conscious changes across our operations."

Photo: Aldi UK

This initiative aligns with Aldi's ongoing efforts to offer more sustainable shopping options. Last September, the supermarket announced it would increase the availability of loose fruits and vegetables, including garlic, limes, lemons, and oranges, in select stores. This is in addition to already offering loose options for other products like potatoes, peppers, and avocados, further supporting the reduction of plastic use.

Moreover, Aldi has made changes to its fresh milk packaging, eliminating "use by" dates in favor of "best before" dates, except for filtered milk. This adjustment encourages customers to rely on the sniff test to determine milk's freshness, aiming to reduce food waste. With nearly 300,000 tonnes of milk wasted annually by UK households, often due to adherence to "use by" dates, Aldi's initiative could play a crucial role in minimizing unnecessary milk disposal.

As Aldi continues to pilot the double toilet roll scheme in the UK, there is anticipation that this eco-friendly innovation will soon be available in Aldi stores worldwide. The supermarket's commitment to halving its food waste by 2030 reflects its broader dedication to sustainability and environmental responsibility.


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