Ayesha Idrees, a concerned mother, has initiated a petition against the British supermarket chain Tesco.
She was disturbed to find adult toys displayed in close proximity to baby food and snacks during her shopping trip at a Tesco Extra store in Oldham, Greater Manchester.
The toys were at eye level for her one-year-old son, who was in a pram at the time.
According to Kennedy News agency, Ayesha approached the store manager to discuss rearranging the display.
However, she found no changes had been made when she returned a week later.
A staff member's comment that her young son wouldn't understand what the toys were only fueled her determination to see them moved.
The petition and public reaction
In response to the situation, Ayesha has started a petition to compel Tesco to relocate the adult toys away from the baby and toddler aisle.
She argues that it's not just about whether a child can recognize what the items are; they shouldn't be displayed there in the first place.
Should supermarkets have stricter guidelines for the placement of adult-oriented products, especially in family-friendly sections?