Belief in Russia’s ‘Greatness’ Fades Under Putin

A quarter-century into Vladimir Putin’s rule, belief in Russia’s “great destiny” has weakened, despite the Kremlin’s massive propaganda efforts aimed at fortifying national pride.

According to a new poll by the state-run VTsIOM agency, the percentage of Russians who see their country as uniquely great has gradually declined, particularly among younger generations.

While a solid majority—80%—still consider Russia a “great country,” that figure is down 7 percentage points compared to the year 2000, when Putin first rose to power.

Meanwhile, the number of people unwilling to call Russia great has grown from 13% to 20% over the same period.

Younger Generations Growing More Skeptical

The data reveals a sharp generational divide.

Among Russians born after 2001, 26% outright reject the idea of Russia’s greatness, while an additional 6% are unsure, bringing the total share of skeptics and doubters to 32%.

Even among younger millennials (born 1991-2000), skepticism is pronounced: 28% do not believe in the country’s greatness, and 5% were undecided, totaling 33%.

These numbers contrast starkly with the older population.

Among Russians over 57 years old—many of whom lived through the Soviet Union, an overwhelming 89% still believe in the exceptionalism of Russia.

Propaganda Efforts Fail to Secure Long-Term Loyalty

Since Putin took office, state media and government narratives have heavily promoted the idea of Russia as a nation with a unique mission and destiny.

The messaging, amplified to levels not seen since Soviet times, has sought to counter Western influence and strengthen national identity, especially amid ongoing conflicts and sanctions.

But the VTsIOM findings suggest that these efforts may not be resonating as intended, particularly among younger Russians who have grown up in the digital age with access to alternative viewpoints online, despite government attempts to restrict information.