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“Competition is not new, but modern life can make it feel constant”: Why social media is breaking our brains

“Competition is not new, but modern life can make it feel constant”: Why social media is breaking our brains
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Modern urban environments and social media trigger constant stress because our brains evolved for small, simple communities rather than densely populated global networks.

According to a recent study reported by ScienceAlert, human biology simply cannot handle the sheer pace of modern society.

Researchers from Singapore claim that our brains and bodies evolved for an entirely different era.

For hundreds of thousands of years, early humans lived in small communities and faced immediate, simple dangers.

Today, people navigate densely populated cities and global networks that keep the nervous system on high alert.

The evolutionary mismatch

Psychologists point to this evolutionary mismatch as the primary cause of a wide range of modern public health issues, where both mental distress and physical exhaustion thrive.

“Stress, loneliness and anxiety are often treated as personal or lifestyle problems, but they may also reflect a mismatch between the environments people live in and the conditions our minds and bodies evolved to navigate,” says environmental psychologist Sarah Chan from the Singapore University of Technology and Design.

“That means we should think not only about individual resilience, but also about how cities and communities are designed.” she said, the ScienceAlert reports.

Constant social rivalry

Social media platforms have drastically worsened this ancient biological drive. In the distant past, an individual measured their social status against a small group of known neighbors.

Now, online apps force people into endless comparisons with millions of strangers, influencers, and peers across the globe, the ScienceAlert reports.

“Competition is not new, but modern life can make it feel constant,” says research psychologist Jose Yong from James Cook University in Singapore.

“An evolutionary perspective may help explain why people respond so strongly to comparison and the fear of falling behind, even when those signals come from strangers or screens rather than a small social group,” he said.

Rethinking urban spaces

To solve the problem, the researchers propose designing cities and software that work with human nature instead of against it.

Greener urban spaces and calmer digital platforms could help lower daily stress, the ScienceAlert reports.

Next, the researchers plan to conduct real-world trials to see how altered environments directly improve human well-being.

“We need to design interventions that work with rather than against our evolved human nature,” says Yong.

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