Nicolai Haugsted
Trump’s empire under pressure after devastating new financial blow.
Donald Trump’s media company is facing renewed scrutiny after fresh financial figures revealed a sharp deterioration in its bottom line, adding another challenge to a business that has been trying to expand far beyond social media.
Trump Media & Technology Group, the parent company behind Truth Social, reported a loss of $238 million for the three months ending in June, according to financial results cited by the Associated Press. That figure is more than ten times larger than the loss reported during the same period a year earlier.
Crypto bet weighs heavily
Most of the company’s losses were tied to declining values in its bitcoin and cryptocurrency holdings rather than its social media operations.
Over the past year, Trump Media has attempted to diversify into areas including cryptocurrency and online betting. Company CEO Kevin McGurn said those ambitions are now being scaled back.
“We made the disciplined choice to pivot in order to invest more time and resources in our most important initiatives,” McGurn said during a conference call according to The Daily Beast.
The disappointing earnings report follows signs that Truth Social has struggled to maintain its audience.
According to the Financial Times, the platform’s daily active mobile users fell from roughly 436,000 in July 2025 to around 261,000 one year later.
Despite those figures, the company reported that quarterly revenue increased 89 percent year-over-year to $1.7 million, driven largely by advertising and related services.
Premium service sparks criticism
Trump Media is now betting on a premium subscription model that offers paying customers earlier access to Truth Social posts from President Trump and other high-profile accounts.
The service reportedly carries a monthly price ranging from $60,000 to $100,000. According to the Associated Press, the company says 10 customers have already signed up, potentially generating between $7 million and $12 million in annual revenue.
The initiative has drawn criticism from ethics watchdogs, who argue that it further blurs the line between Trump’s role as president and his private business interests.
Even some figures on Wall Street have publicly distanced themselves from the venture.
“It’s insane,” one Wall Street executive told NPR. “I can say for myself and 200 of my friends in finance, we’re not getting anywhere near this. In another administration, this would be considered criminal.”
McGurn rejected suggestions that selling faster access to the president’s public posts creates a conflict of interest, arguing that distributing real-time public data through commercial services is a common practice across the technology and financial industries.
Neither Trump Media nor the White House immediately responded to requests for comment following the release of the latest financial results.
Shares of Trump Media also continued their decline, falling another 8 percent after the earnings announcement. The stock has now lost more than 80 percent of its value compared with its peak following the company’s public listing.
