Asger Risom
Ford has announced a bold new strategy to produce a fully electric pickup truck for just $30,000 by 2027 — thanks to a new modular EV platform and reimagined production system.
Ford has announced a bold new strategy to produce a fully electric pickup truck for just $30,000 by 2027 — thanks to a new modular EV platform and reimagined production system.
A New $30,000 Electric Pickup Is Coming
Ford says a mid-size, four-door electric pickup will launch in 2027 at $30,000 — with a larger model to follow in 2028.
Built on a Universal EV Platform
The new “software-defined” platform will support trucks, vans, and SUVs, with over-the-air updates and flexible architecture.
Radical Shift in Factory Design
Ford is replacing the traditional assembly line with an “assembly tree” — multiple parallel lines that merge, reducing production time by 15%.
Fewer Parts, Faster Assembly
The modular design uses 20% fewer parts, 25% fewer fasteners, and 40% fewer workstations — cutting complexity and costs.
Next-Gen LFP Batteries
New lithium iron phosphate (LFP) batteries will be cheaper, faster to charge, and more durable than current battery tech.
Job Efficiency Improves With Automation
New methods allow 2,200 workers to perform tasks currently handled by 2,800 — increasing automation without eliminating roles.
A New ‘Model T Moment’
Ford likens the shift to the original Model T revolution — aiming to reshape EV production just as it did for combustion cars in 1908.
Backed by a $5 Billion Investment
Ford will invest $2 billion in its Louisville plant as part of a wider $5 billion plan to scale affordable EV production in the U.S.
