Asger Risom
Toyota is finally bringing EV production to Europe, and its choice of location could signal big changes ahead.
Toyota is finally bringing EV production to Europe, and its choice of location could signal big changes ahead.
Czech Republic Chosen for Historic Move
Toyota will build its first fully electric vehicle for Europe at its plant in Kolín, Czech Republic—marking a major milestone for the automaker.
€680 Million Investment Secured
The Japanese car giant plans to invest around €680 million to expand its Kolín facility, solidifying its long-term commitment to European manufacturing.
Battery Assembly Plant Also Coming
A key part of the expansion includes a new battery assembly facility, which will receive up to €64 million in support from the Czech government.
A Win for the Czech Economy
Prime Minister Petr Fiala emphasized the importance of the move, calling it “an essential step for preserving car production” in a country where the auto industry accounts for 10% of GDP.
Still No Model Details Yet
Toyota hasn’t yet revealed what model will be produced, nor when the production will begin, keeping the spotlight on its strategic shift rather than specific products.
Toyota’s Cautious EV Strategy
Unlike some rivals, Toyota has taken a more measured approach to electrification—focusing on hybrids while global EV demand slows.
Hybrids Still in High Demand
The company continues to thrive in key markets like the U.S., thanks to its wide hybrid lineup—now gradually making room for full EVs.
More EVs on the Way for Europe
Toyota plans to launch nine new electric models in Europe by 2026, under both the Toyota and Lexus brands, reshaping its presence in the region.
