European Carmakers Fire Back at Chinese EV Competition

At Munich’s IAA Mobility, legacy brands unveiled electrified models to reclaim ground lost to Chinese rivals, showing new tech, design, and strategy.

A Surge of New EV Models

Volkswagen, BMW, Renault, and Mercedes all rolled out fresh electric models and concepts aimed at boosting competitiveness in Europe.

VW’s ID.CROSS Concept Steps Up

Volkswagen introduced the ID.CROSS Concept, a compact EV SUV focused on affordability and strong software features, targeting entry‑level electric markets.

BMW’s iX3 Debuts with Superbrain Tech

BMW revealed its new iX3 electric SUV built using a centralized “superbrain” architecture, moving away from traditional modular hardware.

Renault’s Bold Moves: Clio 6 & R5 Turbo 3E

Renault unveiled the sixth generation Clio and the all‑electric mini super‑car R5 Turbo 3E, showing it’s doubling down on both popular and aspirational models.

Mercedes Goes Fully Electric with GLC EQ

Mercedes responded with a fully electric version of its GLC, integrating EV features into what was once a combustion‑engine staple.

Digital Capabilities Become Key Differentiator

Experts say Europe’s automakers are emphasizing digital tech heavily—software, driver aids, and infotainment—to match what many Chinese EVs already offer consumers.

Challenges Remain Despite Optimism

Despite the showcase, automakers still face rising costs, regulatory demands, and supply chain strains—making this comeback more difficult than simply launching new EVs.

Signal to China and the Market

These launches send a clear message: European brands aren’t relinquishing the market. Success in China and among discerning European buyers remains essential.

This article is made and published by Asger Risom, which may have used AI in the preparation