Asger Risom
Ford has announced a radical shift in how it will build electric vehicles. The new “Universal EV Production System” promises faster, more efficient car assembly—and it’s already being called the brand’s “Model T moment.”
Ford has announced a radical shift in how it will build electric vehicles. The new “Universal EV Production System” promises faster, more efficient car assembly—and it’s already being called the brand’s “Model T moment.”
$5 Billion Investment in U.S. Manufacturing
The sweeping change begins with a $5 billion investment across Ford’s Louisville Assembly Plant and BlueOval Battery Park in Michigan, aimed at securing over 4,000 U.S. jobs and boosting EV production.
A New Way to Build Cars
Ford’s new manufacturing strategy breaks from the traditional linear assembly line. Instead, it uses three separate production branches—for the front, rear, and structural battery—that converge at the final stage.
40% Faster, 15% More Efficient
COO Kumar Galhotra says the parallel production lines will boost speed by 40% compared to current methods, while overall efficiency will improve by 15%. It’s a major leap forward in automotive manufacturing.
A $30,000 Electric Pickup Leads the Way
The first vehicle built with this method will be a four-door electric pickup priced around $30,000, launching in 2027. It’s expected to deliver Mustang-like performance with increased cabin space and lower costs.
Cobalt- and Nickel-Free Batteries
The pickup will use prismatic lithium iron phosphate batteries—free of cobalt and nickel. These advanced packs reduce weight and cost, while also improving the vehicle’s center of gravity and interior space.
A Structural Battery, Not Just Power
Ford’s system makes the battery a key part of the vehicle’s architecture, integrating it directly into the structure. This design improves stability, handling, and production flexibility.
Roomier, Lighter, and More Affordable
Thanks to the new battery layout and modular assembly, Ford’s EVs will offer more interior room and better driving dynamics—without increasing price points for consumers.
Ford’s New Era Begins in Louisville
With Louisville as its launchpad, Ford’s revolutionary system marks the start of a bold new chapter in automotive history—one designed for speed, scale, and the EV future.
