Citroën, a car brand favored by many Danes, is undergoing a transformation. The company has introduced a new logo as part of its mission to make electric mobility accessible to all, based on core values of audacity, economic accessibility, and customer well-being.
The new design reinterprets the original logo, first introduced by founder André Citroën.
The logo was inspired by his first metalworking company that produced chevron-shaped gear systems. The two angles have been central to Citroën's identity ever since.
The revamped logo now features broader and more prominent angles, enclosed by an oval frame.
This new design will be a recognizable signature element on future Citroën models and signals a new design direction for the brand.
The new emblem will debut at the end of September on a concept version of a Citroën family car and will gradually adorn future Citroën production and concept cars from mid-2023 until late 2023.
The logo is complemented by a new color palette with two new signature colors and a new font based on the well-known Citroën typeface.
As a tribute to history, the new brand identity also reintroduces the color Monte Carlo blue, which has been used on iconic models like the 2CV and DS.
In addition to the new logo, Citroën has introduced a new brand slogan: "Nothing Moves Us Like Citroën."
New Citroën logo: Foto: Citroën