Henrik R
Not all car owners are equally happy with their purchase. We have ranked the 25 car brands based on whether their owners would consider buying from the brand again.
A study by Consumer Reports analyzed which car owners are most and least satisfied with their choice— and several of the most popular car brands surprisingly rank lower on the list.
The Study
Consumer Reports analyzed 300,000 cars from model years 2022-2025. The key question was: “Would you buy a car from this brand again?”
The results reveal significant differences between brands. Below, the car brands are ranked based on owner satisfaction. The percentage indicates how many owners would consider purchasing from the same brand again.
Jeep (51%)
Jeep owners report the most dissatisfaction. Many complain about reliability issues, ride comfort, and interior quality.
Only 51% of Jeep owners from the study would buy a Jeep again.
Mercedes (53%)
Despite its premium reputation, Mercedes has disappointed owners, especially due to expensive repairs and technical problems.
Just 53% of Mercedes owners would choose the brand again.
Volkswagen (54%)
Volkswagen has improved from last year but still ranks low. Owners criticize driving performance and user-friendliness.
54% of Volkswagen owners would repurchase a VW.
Nissan (54%)
Nissan owners report poor build quality and an uninspiring driving experience. The brand struggles with customer satisfaction.
Only 54% of Nissan owners would buy another Nissan.
Chrysler (55%)
Chrysler vehicles offer spacious interiors, but reliability issues and high maintenance costs lower satisfaction.
55% of Chrysler owners would consider the brand again.
Ram (56%)
Ram trucks are popular in the U.S., but owners complain about fuel economy and frequent mechanical problems.
Only 56% of Ram owners would buy another.
Buick (59%)
Buick receives mixed reviews. While praised for comfort and style, reliability concerns persist.
59% of Buick owners would stick with the brand.
Audi (60%)
Audi excels in cabin quality and technology, but space limitations and high repair costs hurt satisfaction.
60% of Audi owners would buy an Audi again.
Acura (61%)
Acura makes solid vehicles, but many owners feel they don’t offer enough value compared to competitors.
61% of Acura owners would buy another Acura.
Mazda (61%)
Mazda is known for great driving dynamics, but cabin noise and comfort bring mixed reviews.
61% of Mazda owners remain loyal to the brand.
Volvo (63%)
Volvo earns praise for safety, but high service costs and technical faults reduce satisfaction.
63% of Volvo owners would repurchase a Volvo.
Kia (64%)
Kia has improved a lot, but some owners still experience durability and tech issues.
64% of Kia owners would buy again.
Cadillac (65%)
Cadillac is known for comfort, but electronic issues frustrate some owners.
65% of Cadillac owners would buy another one.
Honda (66%)
Honda is a solid choice with reliable models, but some owners complain about noise and basic interior materials.
66% of Honda owners would buy again.
Toyota (67%)
Toyota is famous for reliability, though newer models receive criticism for uninspiring driving.
67% of Toyota owners would stick with the brand.
Hyundai (67%)
Hyundai is praised for tech and warranties, but some models still face quality issues.
67% of Hyundai owners would buy another Hyundai.
GMC (67%)
GMC trucks are well-liked, though repair costs and fuel economy raise concerns.
67% of GMC owners would buy again.
Ford (67%)
Ford has improved in quality, but reliability remains a challenge.
67% of Ford owners are willing to repurchase.
Genesis (68%)
Genesis offers luxury at a lower price, though software and infotainment issues persist.
68% of Genesis owners would choose the brand again.
Subaru (68%)
Subaru’s AWD models are popular, but engine problems concern some owners.
68% of Subaru owners remain loyal.
Lincoln (70%)
Lincoln earns high marks for comfort and luxury but struggles with tech and fuel economy.
70% of Lincoln owners would buy another Lincoln.
Chevrolet (70%)
Chevy produces reliable models but still faces transmission and engine complaints.
70% of Chevy owners would stay with the brand.
Lexus (70%)
Lexus owners appreciate quality and reliability, though some find the brand lacking excitement.
70% of Lexus owners would buy another.
Porsche (71%)
Porsche offers outstanding driving performance, but high maintenance costs deter some buyers.
71% of Porsche owners would buy again.
Tesla (72%)
Tesla drivers love the innovation and acceleration, though reliability issues persist.
72% of Tesla owners would choose the brand again.
BMW (73%)
BMW delivers luxury and sporty handling, making customers very satisfied.
73% of BMW owners would buy another BMW.
Rivian (86%)
Rivian tops the list with the most satisfied owners. Usability, design, and electric performance impress customers.
An impressive 86% of Rivian owners would purchase the brand again.
