Kathrine Frich
The collaboration isn’t just about style, it’s steeped in backstory.
The collaboration isn’t just about style, it’s steeped in backstory.
Lidl Drops Limited-Edition Jacket for Oasis Fans
Lidl has unveiled a special-edition jacket inspired by Britpop legends Oasis, perfect timing as the band gears up for its hotly anticipated reunion tour.
With only a limited number available, fans will have to move fast to grab this nostalgic fashion piece.
A Cheeky Nod to Liam Gallagher’s Lidl Gag
The collaboration isn’t just about style, it’s steeped in backstory.
Last year, Liam Gallagher joked about performing in a Lidl store amid chaos around his Co-op Live concerts. The supermarket responded with wit, installing a commemorative blue plaque at its Newton Heath branch.
From £400 to Priceless: The Lidl Look Comes Full Circle
Gallagher’s 2024 Berghaus jacket launch triggered chuckles online, with fans saying he looked like he’d raided Lidl’s wardrobe.
The coat’s red, blue, and yellow hues bore a striking resemblance to Lidl’s iconic branding, fuel for the now-legendary “Lidl by Lidl” look.
Lidl by Lidl: Rock ’n’ Roll Meets Retail
The new £30 jacket isn’t just wearable, it’s packed with playful features.
Designed with gig-goers in mind, it includes drink-cooling pockets perfect for Lidl’s Freeway or Perlenbacher Pilsner, and a bottle opener built into the zipper.
Who needs a roadie?
Iconic Colours, Instant Vibes
Styled in Lidl’s unmistakable brand colors, the jacket proudly sports a “Lidl by Lidl” sleeve badge.
And for those impromptu moments? It comes complete with a tambourine for on-the-go jamming. Yes, seriously.
Drop Details: When and Where to Get Yours
Fans can snap up the jacket from 10am on Wednesday, 9 July at www.lidlbylidl.co.uk.
With a £30 price tag and all proceeds going to the NSPCC, it’s fashion with a feel-good twist.
Lidl Unveils Wonderwall Tribute
To mark the launch, Lidl created a 30ft mural, dubbed a “wonderwall”, near Manchester’s Etihad Stadium.
It’s a bold tribute in the heart of Oasis country, where fans can take it all in ahead of the band’s local shows.
A Jacket with a Cause
Every penny from jacket sales will go to Lidl’s charity partner, the NSPCC. It’s a stylish way to celebrate the band, support a good cause, and honor Lidl GB’s own 30-year milestone alongside Oasis’s iconic Definitely Maybe album.
A Masterplan in Marketing
Marketing director Joanna Gomer described the campaign as “fun, functional, and full of character.” She highlighted the dual celebration of Oasis’s legacy and Lidl’s growing fanbase in fashion, calling the jacket “more than merch—it’s a tribute.”
Gallagher’s Jacket Joke Lives On
What began as a joke has now come full circle.
The once-mocked Berghaus look has inspired something entirely its own, and this time, Gallagher’s fans are in on the punchline.
The Oasis reunion kicks off in Cardiff on Friday 4 July, with 41 dates planned.
