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Why even Apple’s CEO says you should use your phone less

Why even Apple’s CEO says you should use your phone less
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Smartphones are deeply woven into everyday routines, from communication to entertainment.

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Smartphones are deeply woven into everyday routines, from communication to entertainment.

But concerns about overuse are growing, with even industry leaders urging users to rethink their habits.

In an interview reported by People and cited by BGR, Apple CEO Tim Cook said, “I don’t want people using them too much.

I don’t want people looking at the smartphone more than they’re looking in someone’s eyes. This is not how you want to spend your day. Go out and spend it in nature.”

Screen time rises

Usage levels, particularly among younger people, have increased sharply. According to Common Sense Media, cited by BGR, U.S. teenagers spent more than eight hours a day on screen-based media between 2015 and 2021.

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Researchers say this level of exposure is raising concerns about long-term health effects tied to constant digital interaction.

Studies referenced in Frontiers in Psychiatry suggest that heavy smartphone use can affect both mental and physical well-being.

Physical effects

One of the most immediate consequences is physical strain. Extended time spent looking down at screens can lead to posture-related problems often described as “tech neck.”

Beyond discomfort, repeated exposure to digital stimuli can affect how the brain responds to rewards, encouraging frequent checking and prolonged use.

Researchers note that this pattern may reduce impulse control and contribute to disrupted sleep patterns.

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Mental health links

Excessive screen time has also been linked to mental health concerns. Studies cited in Frontiers in Psychiatry indicate that spending more than two hours a day on screens may increase the risk of depression among children and adolescents.

The findings suggest that the risk rises as screen exposure increases.

Sleep disruption caused by late-night device use may further amplify these effects, impacting mood and overall health.

Steps to reduce impact

Experts say cutting back, even slightly, can lead to improvements. Research published in BMC Medicine found that reducing smartphone use for several weeks resulted in better mental well-being.

Setting clear intentions for phone use and limiting unnecessary scrolling are among the strategies recommended by researchers.

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While smartphones remain essential tools, balancing their use with offline activities such as exercise or time outdoors may help reduce potential harm.

Sources: BGR, People, Common Sense Media, Frontiers in Psychiatry, BMC Medicine

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