Asger Risom
China’s new carmakers like BYD and Chery are leaving global rivals in the dust by reinventing how cars are designed, built, and launched—faster than ever before.
China’s new carmakers like BYD and Chery are leaving global rivals in the dust by reinventing how cars are designed, built, and launched—faster than ever before.
Chery’s 6-Week Overhaul Shocked the Industry
In October 2023, Chery revamped the Omoda 5 SUV’s suspension and steering for Europe—completing the job in just six weeks. Western rivals would need over a year, insiders say.
Speed is the New Superpower
Chinese automakers develop new models in as little as 18 months. In contrast, foreign brands average over five years. Rapid releases cut costs and keep lineups fresh.
BYD’s Work Culture Powers Productivity
With 900,000 employees and subsidized housing, BYD accelerates design and manufacturing. Staff often work six 12-hour days, reflecting intense internal drive.
Shortcuts with High Stakes
Fewer prototypes, less real-world testing, and late-stage changes let Chinese firms move fast. Critics warn this may risk long-term reliability, but crash ratings remain high.
Zeekr’s 20-Hour Workdays Span Time Zones
At Zeekr, engineers in China and Sweden rotate work in shifts—allowing 20-hour daily progress on projects through non-stop global collaboration.
From Copycats to Creators
Once derided for cloning Western cars, Chinese brands now innovate. BYD has released over 40 all-new models since 2020, dwarfing Tesla’s five-model portfolio.
Tariffs Can’t Stop the Momentum
Despite U.S. and EU tariffs, Chinese brands expand fast abroad. BYD and Chery both grew exports by about 40% in 2024. Chery leads in volume, exporting to 100+ markets.
Europe Is Next for Chery
With new factories planned and hybrid models launching, Chery aims to become a dominant player in Europe. Executives say they can redesign flops in under two years.
The Stakes Are Global
Legacy automakers scramble to match China’s speed. GM, VW, and Toyota now partner with Chinese firms just to stay in the race. One GM designer said: “Matching their speed is the continuous challenge.”
