Asger Risom
Smartphone giant Xiaomi has shaken up China’s electric vehicle market with its first cars, the SU7 and YU7. Now, the fast-growing automaker is setting its sights on Europe.
Smartphone giant Xiaomi has shaken up China’s electric vehicle market with its first cars, the SU7 and YU7. Now, the fast-growing automaker is setting its sights on Europe.
A Smash Hit in China
Xiaomi’s first car, the SU7 performance sedan, became an instant success, praised for its sleek design, powerful specs, and intuitive software. Demand remains so high that buyers still face long waits.
Enter the YU7 SUV
The company’s first SUV, the YU7, has also proven wildly popular. Xiaomi received 240,000 reservations in just 18 hours, cementing its reputation as China’s hottest new EV brand.
Record-Breaking Performance
The Xiaomi SU7 Ultra recently broke its own EV Nürburgring record, proving the brand isn’t just about affordability but also about pushing high-performance boundaries.
Investors Take Notice
Morgan Stanley analysts, typically bullish on Tesla, have acknowledged Xiaomi’s momentum. They say Xiaomi’s YU7 offers Ferrari-like looks at Camry-level prices — a serious threat to established rivals.
Explosive Growth Numbers
In the second quarter of 2025 alone, Xiaomi delivered 81,000 EVs. July brought another 30,000 sales, showcasing the company’s rapid rise in an already crowded Chinese car market.
Why Europe Makes Sense
Europe offers a softer tariff regime for Chinese EVs than the U.S. and has a strong appetite for stylish, high-performance electric models. Other Chinese brands like BYD and Zeekr are already gaining ground there.
Expansion Timeline
According to company executives, Xiaomi plans to launch in Europe by 2027. Both the SU7 sedan and YU7 SUV are expected to be part of the lineup.
Competitive Pricing Strategy
In China, Xiaomi has undercut rivals with aggressively priced cars packed with features. Analysts expect the company to pursue the same strategy in Europe to win over buyers.
A Global Growth Ambition
With China’s auto market nearing saturation, Xiaomi sees global sales as essential for long-term success. Its expansion into Europe could mark the start of a major new chapter for the tech giant.
