August M
From ice bowls to chilled metal rollers, social media is packed with quick tricks that promise to slim down a puffy face in minutes.
But while these methods may look dramatic online, dermatologists say most offer short-lived results rather than lasting change.
Why faces puff up
According to BBC reporting, facial puffiness is usually linked to fluid retention. Common triggers include salty food, alcohol, allergies and poor sleep.
Consultant dermatologist Dr Aiza Jamil says swelling is often temporary and tends to settle once the underlying cause improves.
Dr Tina Tian explains that most viral “depuffing” hacks fall into three groups: cold exposure, massage techniques and products that temporarily tighten blood vessels. While they can reduce visible swelling, she notes the effect does not permanently alter facial structure.
Cold therapy trend
Ice facials and cryotherapy-style treatments have become especially popular online.
Tian says cold temperatures constrict blood vessels, which can lessen swelling. However, plunging your face into icy water is not necessary. A chilled compress or splash of cold water can achieve a similar effect.
Jamil adds that cold therapy may give a fresher look, particularly in the morning, but the results typically last only a few hours. Overdoing it can irritate sensitive skin or worsen conditions such as rosacea.
Rollers and massage
Facial rollers and gua sha tools are often marketed as sculpting devices.
Jamil says they “do not permanently tighten skin, change skin structure, or remove fat,” but they can act as a calming self-care ritual.
Tian explains that gentle massage can encourage lymphatic drainage, helping move excess fluid away from the face. Using light pressure is key, as pressing too hard may cause bruising or broken capillaries.
Caffeine creams
Under-eye creams containing caffeine are another common fix.
Unlike some trends, Tian says there is evidence behind this approach. “Caffeine is a mild vasoconstrictor narrows blood vessels, so caffeine-containing eye creams can genuinely reduce puffiness,” she says.
Jamil notes that caffeine may also help reduce under-eye darkness linked to fluid retention. Keeping creams cool can enhance the effect.
Addressing the cause
While topical treatments may help temporarily, experts stress that lifestyle changes are often more effective.
Tian recommends cutting back on salt and alcohol in the evening, managing allergies and prioritising sleep. Elevating the head slightly at night can also limit fluid build-up.
Most facial puffiness is harmless and fades naturally. However, Tian advises seeking medical assessment if swelling is persistent, painful or accompanied by other symptoms.
Source: Reporting by BBC.
