Kathrine Frich
Pepsi’s 2008 redesign cost $1 million, making it the only beverage logo in the top tier.
Coca-Cola and Nike have some of the most recognizable logos in the world. Their designs have become cultural icons, symbolizing more than just their brands.
Apple’s bitten apple and Nike’s swoosh are worth billions in brand value. Yet, none of these hold the title for the most valuable logo in history, according to El Economista.
The distinction goes to a software company. In a market saturated with competition, the value of a logo comes from its ability to capture attention and communicate a brand’s identity.
Great logos serve as more than simple graphics. They are symbols of trust, innovation, and reputation.
Software and Cybersecurity Company
In 2010, the most expensive logo of all time was created as part of a corporate merger.
Symantec, a software and cybersecurity company, acquired Verisign, a digital authentication firm, for $1.2 billion. As part of the deal, Symantec adopted Verisign’s iconic checkmark logo.
This design, representing security and reliability, became the centerpiece of Symantec’s branding.
Other companies have also spent significant amounts on logos. BP’s 2008 redesign cost $211 million and emphasized a shift toward sustainability with green and yellow colors.
Accenture’s $100 million rebranding in 2001 introduced its clean, modern logo featuring a simple “>” symbol.
Pepsi’s 2008 redesign cost $1 million, making it the only beverage logo in the top tier. The BBC paid $1.8 million for its minimalist black-and-white logo in 1997.
Even the controversial London 2012 Olympics logo, priced at over $600,000, sparked global debate.