Kathrine Frich
A red baseball cap has become an unlikely symbol of political protest in Denmark.
As tensions rise over U.S. rhetoric toward Greenland, a local business has tapped into public sentiment with a pointed twist on a familiar slogan.
The response has been swift, and far larger than expected.
A slogan reworked
Caps mocking former U.S. President Donald Trump’s “Make America Great Again” slogan have sold out rapidly in Denmark, according to reporting by Sky News.
Instead of the original phrase, the hats read “Make America Go Away.” Another version carries the slogan “Nu det NUUK!”, a wordplay on the Danish phrase “Nu er det nok,” meaning “Now it’s enough,” with “nok” replaced by Nuuk, Greenland’s capital.
The designs have resonated as opposition grows in Denmark to Trump’s repeated statements about taking control of Greenland.
Unexpected demand
The caps were created by Jesper Rabe Tonnesen, a 58-year-old clothing store owner from Copenhagen.
“They sold out in half a day and we could have sold thousands by now,” Tonnesen told the Associated Press.
He said demand far exceeded expectations, prompting him to place a new order for several thousand additional caps.
Symbolic protest
The red hats mirror the style of Trump’s MAGA caps but invert their message, turning a campaign symbol into a form of satire.
According to Sky News, the caps have become a visible sign of protest in Denmark amid frustration over what many see as aggressive rhetoric toward Greenland, an autonomous territory within the Kingdom of Denmark.
Where the money goes
Tonnesen said the project is not about profit. He told the Associated Press that proceeds from the sales will be donated to a children’s charity in Greenland.
The gesture has added to the caps’ appeal, combining political messaging with support for the island at the center of the dispute.
Wider reaction
Trump’s remarks about Greenland have drawn criticism across Denmark and beyond, reinforcing public sensitivity to symbols linked to U.S. politics.
For now, a simple cap with a rewritten slogan has captured that mood, turning a familiar political message into a local statement of defiance.
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Sources: Sky News, Digi24.
