Asger Risom
AI is moving into e-commerce. New updates suggest ChatGPT will soon allow users to find, compare, and purchase products directly within the chat, threatening online giants like Amazon.
AI is moving into e-commerce. New updates suggest ChatGPT will soon allow users to find, compare, and purchase products directly within the chat, threatening online giants like Amazon.
From Search to Shopping
Although it probably shouldn’t, ChatGPT is already replacing Google for many users. Now, it may disrupt online shopping by letting customers ask for products and buy them instantly.
A Clue from Sam Altman
OpenAI’s CEO recently shared an update screenshot showing a new “Orders” section, sparking speculation about integrated shopping functions.
Backed by Shopify
Given OpenAI’s partnership with Shopify, the feature could allow users to browse products, check reviews, and complete purchases without leaving ChatGPT.
How It Might Work
A user could ask: “What’s the best padel racket between €100–150?” ChatGPT would present several options, including prices, ratings, and a purchase button.
Threat to Online Giants
Platforms like Amazon, eBay, AliExpress, and Temu face potential disruption if users shift shopping habits to AI-driven recommendations.
A Lifeline for Small Businesses
With less emphasis on advertising budgets, product quality and customer reviews may become the deciding factors in whether an item is recommended.
The Risk of Being Invisible
If AI doesn’t highlight your product, experts warn, it could effectively vanish from consumers’ view—no matter how good it is.
Questions About the Model
Industry watchers expect OpenAI will take a commission on sales, though details of the system and its rules remain unclear.
The Future of Online Shopping
Whether consumers embrace this shift will determine how quickly AI reshapes e-commerce—and whether Amazon can maintain its dominance.
This article is made and published by Asger Risom, which may have used AI in the preparation
